There has been growing concern over rising import taxes in the US, which could soon make everyday items more expensive. While many countries have a 90-day pause on new global tariffs announced by President Donald Trump, countries like China are still facing very high rates — up to 145%. Even Canada and Mexico are being hit with 25% tariffs.
But Amazon says it’s not too worried – at least for now.
Amazon CEO: “We’re Ready for It”
Amazon CEO Andy Jassy spoke about the tariff issue during a recent earnings call. He said the company hasn’t seen major price hikes so far. He explained that some people are buying and stocking up on essentials just in case things get more expensive. But overall, Amazon hasn’t been forced to raise prices much.
Jassy said Amazon is in a better position than other companies because it works with over 2 million sellers from all around the world. This variety means that not every seller will handle tariffs the same way. Some may raise prices, but others might not, choosing instead to keep prices low and gain more customers.
He added, “You can bet there are things we don’t anticipate… but we’ve got a better chance at offering variety, selection, and low prices.”
Amazon’s Smart Strategy
One reason Amazon is handling the situation better is because it has been preparing for years. Jassy shared that Amazon has moved its production out of China to other countries over the last six years. For a long time, most of their goods were made in China. But now, they have more options.
He said this move helps Amazon keep prices stable and protect its customers from sudden price jumps.
Other Retailers Speak with Trump
While Amazon stays calm, other big companies like Walmart, Target, and Home Depot are more cautious. Their CEOs recently met with President Trump at the White House to discuss the impact of tariffs on imported goods.
After the meeting, each company gave short statements. Walmart said the discussion was “productive.” Target said they are still focused on keeping prices low. Home Depot called the meeting “constructive.” None of them gave strong opinions, but it’s clear they are keeping a close watch on the situation.
Walmart’s Plan to Support Local Sellers
Walmart CEO John Furner also introduced a new plan to fight rising costs. The company’s “Grow with US” program will support small American-based businesses. It offers free training, advice, and resources to help local sellers succeed.
This could help Walmart reduce its dependence on imported goods and keep prices lower for customers.
Price Rise is Still Expected
Even though big companies are trying to protect customers, experts believe some items will still get more expensive soon. Coffee and at least five everyday grocery items are expected to be affected first.
Shoppers in the US may soon feel the pinch at checkout, especially for imported goods.
Tariff troubles are causing real worries about rising costs in the US. While companies like Amazon are better prepared thanks to diverse suppliers and global strategies, others like Walmart and Target are working to support local sellers. Still, prices for some basic items like coffee may soon go up. As companies try to balance business with consumer needs, the full impact of the trade war is yet to be seen. For now, customers should keep an eye on prices and shop smart.
